Some professional services firms have a dedicated marketing team. Others don’t, relying instead on a combination of internal and outsourced resources. Either way, a firm’s leadership has to produce a comprehensive marketing plan to achieve future growth and profitability. Of course, today when we say “marketing,” we are talking about a blend of traditional with digital techniques, with the balance of the emphasis on the latter. Many leaders find it challenging to build a full

The black Porsche Cayenne S.U.V. pulls up to the driveway of my hotel. Adele is behind the wheel and alone in the car. When I get in, she tells me she loves to drive on her own—although there is a discreet security detail in the vehicle in front of us. We’re on our way to Staples Center for the second of eight sold-out L.A. concerts on her current, 43-city world tour. She’s wearing a flouncy white cotton top over black leggings and beige flats. A Van Cleef & Arpels bracelet w

How To Be Your Own Music Publicist: Getting that first article written about you can feel like a daunting task. Two great places to start are your local hometown music bloggers (assuming that you don’t live in NYC or Los Angeles) and any smaller music blogs. Many small (and even big) music blogs are run by normal people with normal day jobs, who just happen to have a deep love of music. Making genuine connections with these people is the gold currency on which your career wil

Let me introduce to some the great talent of Jennifer. She is A Chicago Native that got her start in music at a early age. Doing what she loves over the last ten years she has evolved into a dynamic artist to say the least. Currently dwelling in New York City ... She sings, writes and can stand flat footed to slay any freestyle or Hip Hop piece! Jennifair should Definitely be on your artist radar. Check Out The Trailer for her latest Video! "Pick Up Lines!" You can check out

Exclusive: Sony Music Entertainment has not only licensed SoundCloud, but taken equity in the streaming business as part of the deal. Watertight sources have told MBW that contractual terms have been agreed between both parties, following on from similar agreements with Warner Music Group in late 2014 and Universal Music Group earlier this year. The world’s second largest record company, Sony will not only receive stock inSoundCloud, but has also been invited to participate i

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It has been my observation that there has indeed been a great decline in music sales since the install of Digital Streaming Subscriptions as well as mix tapes. However, anything that has the power to take you down has more power to bring you up! We use mix tapes for good all the time! There is always a light within it all. People that are gifted often get discouraged because of the lack of support for them when it comes to their music. In the Indie world ... Investors are sw