Many business owners are unaware of how valuable building a brand is to their business. We believe that it is important to first understand just how important your brand is, before deciding on how you spend your marketing dollars. If business owners want to make informed decisions about the allocation of their marketing budget, they should first consider the objectives of their marketing strategy. Digital Ad Spending Statistics Just in case you haven’t paid attention, digital

Some professional services firms have a dedicated marketing team. Others don’t, relying instead on a combination of internal and outsourced resources. Either way, a firm’s leadership has to produce a comprehensive marketing plan to achieve future growth and profitability. Of course, today when we say “marketing,” we are talking about a blend of traditional with digital techniques, with the balance of the emphasis on the latter. Many leaders find it challenging to build a full

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