1. Use CTAs throughout your email — not just at the end.
Many people apply a copy-and-paste formula in which the call to action always appears once at the end of the email. What might work for a 700-word article on your blog is not the same as what works in an email, though.
Many users don’t read past the fold. For this reason, you should include CTAs early on and throughout an email. You don’t need to go overboard, and you certainly don’t need to call your audience to many