The digital revolution has rocked the music business for more than a decade, changing the way we buy, play and discover new music. In this post, I’ll show you the importance of data collection in the music industry and how this process can help new bands to outreach their upcoming consumers the right way. Music Listeners Demographics Bob Dylan said that the times were a changing in the mid-1960’s. Truer today than he, or anyone could have dreamed of, the world of the musician
Many business owners are unaware of how valuable building a brand is to their business. We believe that it is important to first understand just how important your brand is, before deciding on how you spend your marketing dollars. If business owners want to make informed decisions about the allocation of their marketing budget, they should first consider the objectives of their marketing strategy. Digital Ad Spending Statistics Just in case you haven’t paid attention, digital
Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously shared user data with smartphone device makers without consent. It was also sued today by Washington state for failing to comply with campaign finance laws. Google was also named in the complaint.
Both companies are charged by Washington Attorney General Bob Ferguson with not maintaining proper records and information about buyers of political a
1. Use CTAs throughout your email — not just at the end.
Many people apply a copy-and-paste formula in which the call to action always appears once at the end of the email. What might work for a 700-word article on your blog is not the same as what works in an email, though.
Many users don’t read past the fold. For this reason, you should include CTAs early on and throughout an email. You don’t need to go overboard, and you certainly don’t need to call your audience to many
According to Forbes ... Not for the first time, Jeff Bezos, Eric Schmidt and Tim Cook are experiencing the power of social media activism. The respective heads of Amazon, Google and Apple are getting pressure via gun-control advocates on Twitter to stop streaming NRA TV in the wake of the Marjory Stoneman Douglas High School shooting. It’s a recent example of the ways in which social media can be used to communicate with, influence, and even force behavior change f
Today's Marketing & DigitalMarketing
Marketing and Advertising is the most crucial component in building your business. It's what carries your start up from the bedroom to the office, from 10 customers to 10,000 customers and from a local mom & pop shop to a national brand. The trick is how to do so effectively. Years ago the most common medium was to purchase paid advertisements on as many billboards as possible, and cramming as many ads in the newspaper that would fit int
Some professional services firms have a dedicated marketing team. Others don’t, relying instead on a combination of internal and outsourced resources. Either way, a firm’s leadership has to produce a comprehensive marketing plan to achieve future growth and profitability. Of course, today when we say “marketing,” we are talking about a blend of traditional with digital techniques, with the balance of the emphasis on the latter. Many leaders find it challenging to build a full