Many business owners are unaware of how valuable building a brand is to their business. We believe that it is important to first understand just how important your brand is, before deciding on how you spend your marketing dollars. If business owners want to make informed decisions about the allocation of their marketing budget, they should first consider the objectives of their marketing strategy. Digital Ad Spending Statistics Just in case you haven’t paid attention, digital
Business owners must be careful to abide by the laws of various countries when tracking customer data online
The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online.
Marketing automation is the use of systems to collect and store visitor information with the goal of fine-tuning customer-directed messaging to produce inc
Machine learning and, more broadly, artificial intelligence (AI) have become the tech industry's most important trends over the past 18 months. And despite the hype and, to some extent, fear surrounding the technology, many businesses are now embracing AI at an impressive speed. At this rate, by the end of 2020, we predict that upwards of 90 percent of large enterprises will have either pilot or production-level applications of machine learning in their organizations. We're s
Creating awesome short videos is easier than ever…if you know where to look. There are literally thousands of video editor apps designed specifically for Instagram, but most of them are absolute garbage.
So we put together this list of the 15 Best Instagram Video Apps so you can stop wasting your time trying sifting through trash, and dedicate yourself to master mobile video editing with apps that are worth the small learning curve.
And if you’re a marketer, bus
1. Use CTAs throughout your email — not just at the end.
Many people apply a copy-and-paste formula in which the call to action always appears once at the end of the email. What might work for a 700-word article on your blog is not the same as what works in an email, though.
Many users don’t read past the fold. For this reason, you should include CTAs early on and throughout an email. You don’t need to go overboard, and you certainly don’t need to call your audience to many
According to Social Media Today... While Facebook’s been busy announcing new privacy and transparency features in the wake of the Cambridge Analytica scandal, they’ve also been forced to address a range of additional details that have been uncovered as part of the broader examination of the network's practices.
Among those previously unreported or lesser known disclosures have been:
Facebook has been tracking details of SMS and call data on Android devices, and storing that
Analyzing and measuring your campaign’s success (or lack thereof) is essential in your social media marketing development, and in strengthening your social media strategy or campaigns. One way to analyze the success of a campaign, or to measure the growth of your reach, is to get into the habit of creating a dedicated hashtag for the campaign, and then tracking its results. Paid hashtag tracking tools can be expensive, but they do make the process a lot less laborious. For th
The end of genre? Well...
Today, companies are trying to make decisions relying on as few assumptions as possible. Whereas in the past, the industry relied primarily on sales and how often a songs were played on the radio, they can now see what specific songs people are listening to, where they are hearing it and how they are consuming it. On a daily basis, people generate 2.5 exabytes of data, which is the equivalent to 250,000 times all of the books in the Library of Congr
These days, most marketers talk up the value of inbound marketing over outbound marketing. In case you aren’t familiar, outbound marketing tactics are more conventional marketing and advertising methods that require some form of targeted outreach, such as billboard ads or radio spots.
Inbound marketing tactics are more concerned with establishing a presence that naturally invites people to your organization, usually through the provision of valuable materials (like informat
According to Forbes ... Not for the first time, Jeff Bezos, Eric Schmidt and Tim Cook are experiencing the power of social media activism. The respective heads of Amazon, Google and Apple are getting pressure via gun-control advocates on Twitter to stop streaming NRA TV in the wake of the Marjory Stoneman Douglas High School shooting. It’s a recent example of the ways in which social media can be used to communicate with, influence, and even force behavior change f