Good news for love-seekers this Valentine’s Day. In a bit of odd timing, users of the dating app Coffee Meets Bagel woke up this morning to find an email in their inboxes warning that their account information had been stolen by a third-party who gained unauthorized access to the company’s systems.
The email keeps most details about the situation vague, saying only that some data from users’ accounts “may” have been acquired by a third-party who gained access to a partial list of user details. It doesn’t say how that breach occurred, or how many users were affected.
This breach was discovered as part of a larger data dump of some 617 million account details, which recently went up for sale on the dark web. According to the seller, the stolen account databases came from a number of sites,...
Business owners must be careful to abide by the laws of various countries when tracking customer data online
The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online.
Marketing automation is the use of systems to collect and store visitor information with the goal of fine-tuning customer-directed messaging to produce income through sales. In its broadest sense, any collection of information from the computer or device used by a website visitor that identifies them can be considered marketing information.
Privacy policies are required to disclose what information a website or app will track and collect from the visitor. In recent years thos...
Machine learning and, more broadly, artificial intelligence (AI) have become the tech industry's most important trends over the past 18 months. And despite the hype and, to some extent, fear surrounding the technology, many businesses are now embracing AI at an impressive speed.
At this rate, by the end of 2020, we predict that upwards of 90 percent of large enterprises will have either pilot or production-level applications of machine learning in their organizations. We're seeing increasing usage of the technology for cybersecurity, sales and marketing, and in contact centers, as well as in sectors such as retail, financial services and media. This suggests that some enterprises are quietly getting on with adopting AI and machine learning.
Despite this progress, many of the pilot schemes ar...