The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to flow and how consumer demand will impact where and how content is consumed. The below press release has a lot of information packed in. Let’s take a look!
Here are a couple highlights I gathered ...
Growth Drivers - mobile consumers, new tech like AI, personalization, OTT
OTT is Hot – The report assigns OTT video a five-year CAGR of 10.1%.
Publishers should be eyeing this opportunity, especially in combination with subscription offers.
Podcasts & Streaming Music - According to the report: “Total global music, radio and podcasts revenue will increase at a 3.6% CAGR from US$94.9bn in 2017 to US$113.4bn in 2022, w...
Video marketing is the ultimate form of attraction marketing. It's the closest thing to being face to face with your prospect as you can get.
The home business world, especially network marketing, is a business built around relationships. Video is the perfect way to bridge the gap of actual face-to-face conversations when you're marketing online.
People want to know who they're about to jump into a business with, who they are about to buy from, and who they are choosing to lead them toward their goals.
NOTHING lets your prospects do exactly that while looking directly into your eyes (even if you're not looking directly into theirs) like video marketing.
Building Know, Like, and Trust with Video
The great majority of people in the world will not buy from someone that they don't trust. ...
Leaders of international development organizations constantly face the challenge of needing more funding. Moreover, impact-driven entrepreneurs are always looking for ways to scale up their operations, to reach more people and improve more lives. Finding new donors and investors to fund this impact and expansion often comes with the cost of incorporating the opinions and vision of the investors into the enterprise’s business plan. Finding Impact strives to help social entrepreneurs be more effective at what they do – and navigating the challenges of scaling has been a continuous focus of our work. By interviewing people with experience in different parts of the social enterprise space, we have gained a variety of insights on how to scale impact without selling out....
Business owners must be careful to abide by the laws of various countries when tracking customer data online
The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online.
Marketing automation is the use of systems to collect and store visitor information with the goal of fine-tuning customer-directed messaging to produce income through sales. In its broadest sense, any collection of information from the computer or device used by a website visitor that identifies them can be considered marketing information.
Privacy policies are required to disclose what information a website or app will track and collect from the visitor. In recent years thos...
SoundCloud announced that it is opening up its direct monetization program to the public, finally giving most artists the ability to make money off of the platform.
The program, called SoundCloud Premier, was created four years ago but has been limited to an invite-only beta until now.
SoundCloud’s self-monetization move follows Spotify’s recent announcement that it would begin letting indie artists make money off of songs that are self-uploaded to its platform.
In order to qualify for Premier, you must be an independent creator with a Pro or Pro Unlimited account and have at least 5,000 plays in the past month from SoundCloud-monetized countries (which, for now, is limited to the US, UK, Canada, Australia, France, Germany, Ireland, the Netherlands, and New Zealand). Your account can’t have...
The first step to building a strategic partnership is to identify which firms could help you achieve key goals (e.g., get more customers, lower fulfillment costs, etc.) and/or otherwise give you competitive advantage.
Then, start reaching out to these firms. While it will take time, once you secure these partnerships, your business’ revenues and profits can start to grow. And, if you make these partnerships exclusive, you can gain critical competitive advantage.
Strategic Marketing Partnerships
Developing strategic marketing partners can help you grow your business at a very low cost. For example, if the partner is in a complementary business, you could refer clients between one another. Both partners would increase revenues with...