The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to flow and how consumer demand will impact where and how content is consumed. The below press release has a lot of information packed in. Let’s take a look!
Here are a couple highlights I gathered ...
Growth Drivers - mobile consumers, new tech like AI, personalization, OTT
OTT is Hot – The report assigns OTT video a five-year CAGR of 10.1%.
Publishers should be eyeing this opportunity, especially in combination with subscription offers.
Podcasts & Streaming Music - According to the report: “Total global music, radio and podcasts revenue will increase at a 3.6% CAGR from US$94.9bn in 2017 to US$113.4bn in 2022, w...
Netflix has a master list of hidden categories that go far beyond the usual Action, Drama, Sci-Fi, and the like. First discovered by the blog What's On Netflix, anyone can access them by simply typing specific URLs into a browser. Each URL has the format:
...where the "###" is where you put the code that relates to the particular Netflix category you're looking for. For example, 35800 is steamy romantic movies, 11140 is supernatural thrillers, and 67879 is Korean TV shows. You can check out the complete list below.
SoundCloud announced that it is opening up its direct monetization program to the public, finally giving most artists the ability to make money off of the platform.
The program, called SoundCloud Premier, was created four years ago but has been limited to an invite-only beta until now.
SoundCloud’s self-monetization move follows Spotify’s recent announcement that it would begin letting indie artists make money off of songs that are self-uploaded to its platform.
In order to qualify for Premier, you must be an independent creator with a Pro or Pro Unlimited account and have at least 5,000 plays in the past month from SoundCloud-monetized countries (which, for now, is limited to the US, UK, Canada, Australia, France, Germany, Ireland, the Netherlands, and New Zealand). Your account can’t have...
The website ourgeorgiafilm.com has a section titled “Film Tours for Serious Fans,” which supplies handy Google maps to help guide your family to the most famous spots around Atlanta. This includes filming locations of “Hunger Games Part I and II,” and an “Old South” tour including movies like “Forest Gump.” You can load your family into the car, pick a movie and travel around to all of the spots for a free tour. You could even watch the film beforehand to brush up on the movie scenes, or create a scavenger hunt to find certain shots in person.