8 Things to Include in Every Healthcare Marketing Plan
Product and Services Audit Clearly Defined Buyer Personas S.M.A.R.T. Business, Marketing, and Sales Goals Sales Process and Lead Identification Overview Current Marketing Summary and Gap Analysis Campaign Foundations Your Recommended Strategy Your SMEs Are you responsible for creating a marketing plan for a healthcare organization and feeling a bit overwhelmed? With such a large industry, it can be difficult to decide where to focus your efforts.
To help you get started, below is a list of items beyond the standard SWOT to include in your healthcare marketing plan and put you on the track to success.
1. Product and Services Audit
I cannot stress this enough: Know your products and services front and back. Your marketing will be much better—an...
Crowdfunding Real Estate investing is a strategic way to diversify your portfolio while creating a secondary income stream.
Historically, participating in private real estate deals was all about who you knew but real estate crowdfunding has changed things in a big way. With the passage of the JOBS Act and the SEC’s recent Title III ruling, accredited and non-accredited investors now have a new way to gain entry to this asset class.
Real Estate Crowdfunding Basics
Real estate crowdfunding involves the pooling of funds by multiple investors in a real estate project. There are two main investment types to choose from:
Investors make investments in commercial or residential properties and in exchange, they hold an equity stake in the property. Each investor shares i...
The Benefits of Press Releases and How It Will Accelerate Your 2016 Digital Marketing Strategies
Press releases are alive and kicking, even in these times of new media, press releases have been adapted to help companies get valuable publicity for their message. Today, press releases still help companies to get media coverage and also can provide benefits for search engine optimization or SEO which is a single most important part of the digital marketing strategies.
Benefits of Press Releases
All businesses can benefit from the distribution of press releases. No matter what industry you are and no matter how small or big your company is you can benefit with the distribution of press releases.
Most companies write their own press releases. The only expense is when hiring a service di...
The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to flow and how consumer demand will impact where and how content is consumed. The below press release has a lot of information packed in. Let’s take a look!
Here are a couple highlights I gathered ...
Growth Drivers - mobile consumers, new tech like AI, personalization, OTT
OTT is Hot – The report assigns OTT video a five-year CAGR of 10.1%.
Publishers should be eyeing this opportunity, especially in combination with subscription offers.
Podcasts & Streaming Music - According to the report: “Total global music, radio and podcasts revenue will increase at a 3.6% CAGR from US$94.9bn in 2017 to US$113.4bn in 2022, w...
There are many aspects of digital marketing but in this post I'm going to show you only the most important and effective ones; social media and SEO. Below I'm going to share some of the tips for marketers to kick start their careers.
SEO – Search Engine Optimization
If you are already running an Internet marketing campaign or are about to embark on it, one concept you can’t afford to skimp on is search engine optimization. SEO is one of the most in-demand and buzz word in online business, but unfortunately, most Internet marketers simply do not know enough about it to make this strategy work for them. So here are some essential points to consider.
• A blog is a winning addition to your business website. It can help boost your site’s SEO, demonstrate your knowled...
Most of the nascent companies have a lot of investment. Almost all of their resources are in some project or the other. However, they have not yet broken even, and as a result, they are flooded by debt. There are debt relief agencies that can help these businesses out. This is a prime example of a potential B2B market.
The lack of reliable communication platforms is becoming the biggest hindering factor. While the finance services can sell their plans, schemes, and services, they have to abide by thousands of marketing laws. The Financial Conduct Authority or FCA has imposed some regulations for the FinTech companies that cater to clients online.
Good news for love-seekers this Valentine’s Day. In a bit of odd timing, users of the dating app Coffee Meets Bagel woke up this morning to find an email in their inboxes warning that their account information had been stolen by a third-party who gained unauthorized access to the company’s systems.
The email keeps most details about the situation vague, saying only that some data from users’ accounts “may” have been acquired by a third-party who gained access to a partial list of user details. It doesn’t say how that breach occurred, or how many users were affected.
This breach was discovered as part of a larger data dump of some 617 million account details, which recently went up for sale on the dark web. According to the seller, the stolen account databases came from a number of sites,...
The digital revolution has rocked the music business for more than a decade, changing the way we buy, play and discover new music. In this post, I’ll show you the importance of data collection in the music industry and how this process can help new bands to outreach their upcoming consumers the right way.
Music Listeners Demographics
Bob Dylan said that the times were a changing in the mid-1960’s. Truer today than he, or anyone could have dreamed of, the world of the musician is in a state of transition. Driven, in part, by emerging data-collection technology, the music industry is working to use data to get benefit from it. Since big data can reveal consumers’ inspiration behind their music choices, connecting social media context with its user behavior can even...
It is no doubt to say that we live in a digital world, and from this perspective, it is imperative that all companies have a large presence in the digital space. Digital marketing is used as a tool to increase the public relation. In this sense, digital marketing is the future of marketing. It is also less expensive and more measurable than traditional marketing. Here is a list of different ways on how you can use this digital medium to popularize your brand.
1. Search Engine Optimization (SEO)
In simple words, Search Engine Optimization or SEO improves your web page to appear, naturally or organically in Google, Yahoo, Bing or in other search engine results. Search engines regularly update its algorithms so that only the important results appear. From this perspective, many says that SEO we...
Video marketing is the ultimate form of attraction marketing. It's the closest thing to being face to face with your prospect as you can get.
The home business world, especially network marketing, is a business built around relationships. Video is the perfect way to bridge the gap of actual face-to-face conversations when you're marketing online.
People want to know who they're about to jump into a business with, who they are about to buy from, and who they are choosing to lead them toward their goals.
NOTHING lets your prospects do exactly that while looking directly into your eyes (even if you're not looking directly into theirs) like video marketing.
Building Know, Like, and Trust with Video
The great majority of people in the world will not buy from someone that they don't trust. ...