Leaders of international development organizations constantly face the challenge of needing more funding. Moreover, impact-driven entrepreneurs are always looking for ways to scale up their operations, to reach more people and improve more lives. Finding new donors and investors to fund this impact and expansion often comes with the cost of incorporating the opinions and vision of the investors into the enterprise’s business plan. Finding Impact strives to help social entrepreneurs be more effective at what they do – and navigating the challenges of scaling has been a continuous focus of our work. By interviewing people with experience in different parts of the social enterprise space, we have gained a variety of insights on how to scale impact without selling out....
What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
How Are Search & Social Media Marketing Related? Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.
Less than a week after banning Alex Jones and far - right extremists. Instagram has revealed that it is working on a new policy for account removals.
These upcoming guidelines, which the company told Engadget will start rolling out "soon," are going to change how Instagram determines when an account should be removed from its app. Right now, it relies on a policy that allows "a certain percentage" of violations within a window of time before it decides to ban someone, but Instagram says this can create leniency for users who post often. Basically, the more an account posts, the higher the number of violations they're allowed. You can see why that would be problematic.
But that's about to change. With its new policy, Instagram said, accounts will be removed after an undisclosed amount of vi...
Crowdfunding Real Estate investing is a strategic way to diversify your portfolio while creating a secondary income stream.
Historically, participating in private real estate deals was all about who you knew but real estate crowdfunding has changed things in a big way. With the passage of the JOBS Act and the SEC’s recent Title III ruling, accredited and non-accredited investors now have a new way to gain entry to this asset class.
Real Estate Crowdfunding Basics
Real estate crowdfunding involves the pooling of funds by multiple investors in a real estate project. There are two main investment types to choose from:
Equity investments Investors make investments in commercial or residential properties and in exchange, they hold an equity stake in the property. Each investor shares in a portion of...
Business owners must be careful to abide by the laws of various countries when tracking customer data online
The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online.
Marketing automation is the use of systems to collect and store visitor information with the goal of fine-tuning customer-directed messaging to produce income through sales. In its broadest sense, any collection of information from the computer or device used by a website visitor that identifies them can be considered marketing information.
Privacy policies are required to disclose what information a website or app will track and collect from the visitor. In recent years thos...
SoundCloud announced that it is opening up its direct monetization program to the public, finally giving most artists the ability to make money off of the platform.
The program, called SoundCloud Premier, was created four years ago but has been limited to an invite-only beta until now.
SoundCloud’s self-monetization move follows Spotify’s recent announcement that it would begin letting indie artists make money off of songs that are self-uploaded to its platform.
In order to qualify for Premier, you must be an independent creator with a Pro or Pro Unlimited account and have at least 5,000 plays in the past month from SoundCloud-monetized countries (which, for now, is limited to the US, UK, Canada, Australia, France, Germany, Ireland, the Netherlands, and New Zealand). Your account can’t have...
The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to flow and how consumer demand will impact where and how content is consumed. The below press release has a lot of information packed in. Let’s take a look!
Here are a couple highlights I gathered ...
Growth Drivers - mobile consumers, new tech like AI, personalization, OTT OTT is Hot – The report assigns OTT video a five-year CAGR of 10.1%.
Publishers should be eyeing this opportunity, especially in combination with subscription offers. Podcasts & Streaming Music - According to the report: “Total global music, radio and podcasts revenue will increase at a 3.6% CAGR from US$94.9bn in 2017 to US$113.4bn in 2022, with gro...
Machine learning and, more broadly, artificial intelligence (AI) have become the tech industry's most important trends over the past 18 months. And despite the hype and, to some extent, fear surrounding the technology, many businesses are now embracing AI at an impressive speed.
At this rate, by the end of 2020, we predict that upwards of 90 percent of large enterprises will have either pilot or production-level applications of machine learning in their organizations. We're seeing increasing usage of the technology for cybersecurity, sales and marketing, and in contact centers, as well as in sectors such as retail, financial services and media. This suggests that some enterprises are quietly getting on with adopting AI and machine learning.
Despite this progress, many of the pilot schemes ar...
Good news for love-seekers this Valentine’s Day. In a bit of odd timing, users of the dating app Coffee Meets Bagel woke up this morning to find an email in their inboxes warning that their account information had been stolen by a third-party who gained unauthorized access to the company’s systems.
The email keeps most details about the situation vague, saying only that some data from users’ accounts “may” have been acquired by a third-party who gained access to a partial list of user details. It doesn’t say how that breach occurred, or how many users were affected.
This breach was discovered as part of a larger data dump of some 617 million account details, which recently went up for sale on the dark web. According to the seller, the stolen account databases came from a number of sites, inc...
The first step to building a strategic partnership is to identify which firms could help you achieve key goals (e.g., get more customers, lower fulfillment costs, etc.) and/or otherwise give you competitive advantage.
Then, start reaching out to these firms. While it will take time, once you secure these partnerships, your business’ revenues and profits can start to grow. And, if you make these partnerships exclusive, you can gain critical competitive advantage.
Strategic Marketing Partnerships
Developing strategic marketing partners can help you grow your business at a very low cost. For example, if the partner is in a complementary business, you could refer clients between one another. Both partners would increase revenues with...