Things To Consider When Using Marketing Automation
5. New old ways of tracking Experts point to statistics that show high levels of mobile phone use for purchases through apps rather than websites, turning cookies-based customer tracking on its head. StoneTemple’s research shows mobile usage growing to over 63% of page views, up from 57% in just a year. The industry experts who say 352 billion mobile app downloads are expected annually by 2020 and that profiling users across multiple devices are ever-more challenging concur that email marketing is the future, allowing first-person, personally identifiable information to be targeted and mined for opportunities. Others argue that location tracking via mobile device number is more accurate, beneficial to advertisers and less invasive than developing profiles through personally identifiable information gathered online. Trust is also considered key for marketing, something that was replaced by reams of data for a while. Now, when consumers are shopping online they look for long-lasting brand names and even individuals, such as social media ambassadors, to recommend a product. If a customer can trust a company with his or her email it’s a strong signal that the person intends to stay with the brand.