Major Snapchat Update: Chat 2.0, Audio & Video Calling, Stickers, GIFs, and MORE!

Snapchat rolled out an update with a new set of features which now turns your Snapchat account into more of an iPhone-like experience with video chat and phone call functionality. I’ve previously said that Snapchat is like “Twitter meets YouTube”, with this latest update add Skype, FaceTime, and WhatsApp into the mix. In my newest YouTube video I dissect the new Snapchat features and from my POV how this could cause a monumental shift in how brands approach Snapchat as a customer service channel similar to how Twitter was once viewed.

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