It is no doubt to say that we live in a digital world, and from this perspective, it is imperative that all companies have a large presence in the digital space. Digital marketing is used as a tool to increase the public relation. In this sense, digital marketing is the future of marketing. It is also less expensive and more measurable than traditional marketing. Here is a list of different ways on how you can use this digital medium to popularize your brand.
1. Search Engine Optimization (SEO)
In simple words, Search Engine Optimization or SEO improves your web page to appear, naturally or organically in Google, Yahoo, Bing or in other search engine results. Search engines regularly update its algorithms so that only the important results appear. From this perspective, many says that SEO went out of fashion and that all their efforts are in vain. However, the truth is that search engines try to avoid manipulation and filters web pages that do not deserve to be in the top rankings. So there is no doubt that you should invest in SEO work. Your web page should use important keywords related to your website content. Remember, the marketing strategy will be more expensive than attracting organic traffic to your website.
2. Search Engine Marketing (SEM)
The Search Engine Marketing is the overall strategy to drive traffic to the website of your company with monetary efforts. So it is also called paid search marketing. The universe of SEM is diverse and complicated. Based on the structure of your company, you can choose the PPC model (pay per click), CPC (cost per click) or CPM (cost per thousand impressions). There are different platforms for SEM. Google AdWords, Bing Ads, and Yahoo Network are the most popular ones. Make sure you plan and re-plan before you do SEM.
3. Content Creation
Research shows that content creation is a definite method of marketing in all the upcoming years. All recent changes to the Google algorithm (Panda, Penguin or Hummingbird), pointing to the fact that content is the most important metric in search results. You can present the content in different formats including blogs, e-books, case studies, guides, Q & A articles, podcasts, videos on your website or your social media accounts. You should create content on any subject, then indirectly link it to your company. You also need to customize your content for different platforms. For example, content for mobile devices should be direct and short. Remember, an effective strategy to engage your readers and leave them interested and wanting more information. Good content is shared and that is the best way to create a brand image for your company.
4. Social Media Marketing (SMM)
The social media marketing or SMM is a branch of your Search Engine Marketing. It includes traffic to your site or business through social networks like Facebook, Instagram, Twitter, Pinterest, Google+, LinkedIn, etc. As was mentioned above, like good content is shared, so create and customize content for different social networking platforms. Remember to be effective, you need to connect with users every day, at least four or five times a day to maximize your branding success.
5. Mobile Marketing
Mobile is a great way for marketers to reach out. Remember that the web applications and web pages should be tailored for these devices. By 2016, it is expected that mobile devices reach 2.6 billion users worldwide. So while the users are growing, the potential of mobile marketing is also growing.
6. Interactive Marketing
Make sure your advertising strategy is to make your potential customers enter a conversation. According to a survey ExpoTV.com, 55% of respondents preferred to have ongoing conversations with companies that provided services, and 89% felt more loyal to companies requesting feedback. Integrate widgets to your website and keep track of customer behavior. Connect with your customers actively by using social media, email, phone and through your own website.
7. Viral Marketing
Viral marketing is a strategy where unique content spreads online because it is appreciated and shared in a large scale. This is a good way to market and drive traffic to your website. Content can be in any format, you just need to be creative.
It is important to use different marketing strategies for your company and then you’ll discover what works best for you. In most cases, the combination of several strategies can be helpful to achieve your goals. Digital marketing is a dynamic environment and you should be adjusted to the changes. Use web analytic tools to track your performance and plan your next move.